Cookie notice

Last revised: April 27, 2026

What cookies are

Cookies are small text files a website asks your browser to store on your device. They let a site remember things between page loads (whether you accepted a banner, what step of a form you are on) and let the site owner see, in aggregate, what is working. This page tells you what cookies this site sets, why, and how to turn them off.

What I use cookies for

I keep the list short on purpose. There are four buckets:

  • Essential. Cookies the site needs to function: a session cookie for the password-protected research page, the cookie that remembers whether you accepted or declined the consent banner, and infrastructure cookies set automatically by the hosting layer for routing and load balancing.
  • Analytics. If Google Analytics 4 is wired (a measurement ID is configured at deploy time), GA4 sets cookies that let me see which pages get read and which do not. I do not see your name, email, or address from GA4. Analytics cookies only load after you accept the banner.
  • Marketing and remarketing. If a Meta Pixel or Google Ads tag is configured at deploy time, those tools set their own cookies so I can show ads to people who have already visited the site. Like analytics, these load only after you accept the banner. As of the last revision date above, no marketing pixels are wired.
  • Preferences. If you bucket into an A/B test variant or set a display preference, that is stored in a cookie so the site looks consistent on your next visit.

Cookie inventory

The table below lists the cookies the site can set. Whether a given cookie actually appears on your device depends on whether the corresponding service is wired in this deployment and whether you accepted the consent banner.

NamePurposeTypeRetention
cookie_consentRemembers whether you accepted or declined the consent banner so the banner does not reappear on every page.Essential1 year
research_accessAuthenticates your access to the password-protected research page so you do not need to re-enter the password on each page load.Essential24 hours
_ga, _ga_*Google Analytics 4 visitor and session identifiers. Set only after you accept the banner and only if a GA4 measurement ID is configured for this deployment.Analytics2 years
_fbp, _fbcMeta (Facebook) Pixel identifiers used for ad attribution and remarketing. Set only if a Meta Pixel ID is configured for this deployment and only after you accept the banner.Marketing90 days
infrastructure cookiesSet automatically by the hosting layer for routing, caching, and load balancing. Required for the site to load correctly.EssentialSession to 1 year

How to manage or opt out

You have three ways to turn cookies off:

  • The consent banner.The first time you visit, the banner offers Accept and Decline. Decline blocks analytics and marketing cookies; essential cookies still load because the site cannot function without them. To change your earlier choice, clear this site’s cookies in your browser and reload, the banner returns.
  • Browser settings. Every modern browser lets you block cookies sitewide or per-site. Chrome, Safari, Firefox, and Edge all expose this under Settings, Privacy. Blocking essential cookies will prevent the password-protected research page from working but does not affect the rest of the site.
  • Do Not Track. If your browser sends a Do Not Track signal, this site treats it as a Decline. Analytics and marketing cookies will not load even if the banner has not been answered yet.

Third parties

When wired, analytics cookies are set by Google (GA4) and marketing cookies are set by Meta (Facebook Pixel) and Google (Ads). Each operates under its own privacy policy. The hosting layer also sets infrastructure cookies as part of normal request handling. I do not sell your data to any of these parties; they receive only what is needed to provide the analytics or ad-attribution service.

Updates to this notice

If I add a tool that sets new cookies, I update this page and the Last revised date at the top. There is no email notification, the published page is the canonical record.

Related

For the full picture on what data I collect and what your rights are, see the privacy policy.

Contact

Questions about cookies or this notice: Pristine Water Networks, Summerville, SC 29483. Email info@pristinewaternetworks.com. Phone (843) 302-5720.